Skip to main content

Digital Printing: The Ins and Outs of Modern Business Printing

Digital printing has taken the business world by storm. 

This innovative method of printing was introduced in 1993 by the printing legend Benny Landa. Since its introduction, digital printing has proven to be one of the most efficient and popular business printing methods to date.

But what is digital printing, and what makes it the top printing choice for businesses? Read on to find out about digital printing, and why it might be the right fit for your business.

What Is Digital Printing?

Digital printing is based on printing digital images and media directly onto a product. 

For example, your home ink printer is a digital printer. It takes an image from your computer, a digital source and prints it onto your paper. Business digital printing is similar to your home printer, but it can produce much higher quality prints at faster rates and larger sizes. At Printing Unlimited, our digital printing services use the latest technology to create your projects. Our equipment includes the state-of-the-art Xerox Versant 180 printer, a high-quality printer with many options for different colours and finishes, with superior image quality. A first-rate and fast machine, the Xerox Versant 180 is an excellent demonstration of the capabilities of modern digital printing.

Xerox Versant 180 full colour digital press at Printing Unlimited print shop
The Xerox Versant 180, a full-colour, high-tech digital printing machine at Printing Unlimited.

What Makes Digital Printing So Great?

Digital printing stands out from other methods, like offset printing, because it doesn’t need a printing plate. With more traditional printing, a template is made and used to press the image or text onto your material. For example, in newspaper printing (which uses offset printing), a “master” plate with the newspaper’s content is created. The plate is then covered with ink and transferred from the plate onto a rubber ‘blanket’. Then the rubber is pressed onto the paper.

But digital printing negates the need for a printing plate to be made. It instead prints from your digital source with ink or laser technology straight onto your paper substrate. By avoiding the extra labour involved in offset printing, digital printing allows for a faster turnaround. If you’d like to learn more about the differences between these two methods, read our blog post all about the topic here.

So What Can I Print With Digital Printing?

There are many options for digital printing projects! With business digital printing, you can print your annual reports, coiled books, postcards, posters, flyers and more. While larger sized jobs are typically done with offset printing, the capabilities of digital printers advance every year. Because of modern digital printer capabilities, you can print your content on many different materials, too, such as paper, glass or even canvas. The modern digital printing world is always changing. While offset printing is still an excellent choice for high-quality and larger prints, the options for digital grow every year. Want to print your latest report, create posters for an event, or print postcards to send out to customers? Digital printing might be the right choice for your business. As a fast, efficient and high-quality method, more businesses are choosing digital printing every day. Still curious about what digital printing can do for your business? You can read more about our digital print offerings here, or contact us to get expert advice on your digital printing project. We also have an online brochure to peruse our printing services.

Digital Printing: The Popular Choice for Modern Businesses

While digital printing is still ‘new’ in the printing world, it has quickly proven to be a force to be reckoned with. With evolving technology and consumer needs, digital printing is becoming more and more popular. As one of the most efficient, labour-saving and fastest methods, it’s no wonder that digital printing has become the staple that it is today. If digital printing seems like the right fit for your business, click this link here to learn more about our digital printing services.